Room for one more…
September 24, 2012 § Leave a comment
Not so long ago the iPhone was the only smart phone worth condsidering. Apple stole a march on their rivals with a revolutionary product and gained a seemingly unassailable market share.
But over time the competition has improved and Samsung appear to have now firmly established themselves as a credible alternative. It is a time consuming and expensive process. (HTC blamed their inability to compete at Samsung’s level on their limited marketing budget.)
Samsung’s progress reminds you that in markets dominated by a single player, there is always room for one more.
In web based software businesses it is interesting to look at the dynamics of market share and the levels of investment – as VCs try to catapult their investee company up to one of the top 2 or maintain their dominant position.
Recent examples include money going to fund online food ordering. JustEat recentlty raisd a further $60m (total funding now $125m) and its rival Delivery Hero rasied a fruther $50m (total funding now $100m).